Category Archives: UV Flatbed Printing

Sadler Sign & Design division steps into the spotlight



This summer, Pella Engraving Company and Sadler Sign & Design—two companies with long legacies in Pella—announced they were joining forces. Now a division of PEC, the Sadler team moved into a new, state-of-the-art studio located in the upper level of the PEC building in July.

It’s been a busy three months, so we’d like to pause for a moment to shine the spotlight on the Sadler Sign & Design division—its history, its services, its team … and what they’ve been up to since they moved in!

How it all began

“I’ve always had a love of typography and graphics, as well as architecture—particularly historic architecture,” recalled Tim Sadler. As an art major at Central College, he was able to explore his passion for drawing and painting. After working in print for a few years, it was natural for him to chart a career in the signage industry. Tim founded Sadler Sign & Design in 1979.

For nearly two decades, Tim designed and hand-painted signs for wide-ranging clientele. Then, in 1992, he started making the switch to vinyl signage because it is safer (no lead-based paint), more durable, and easier to train others to work with. In 2004, Tim’s team added digital printing to its repertoire. When Sadler Sign & Design became a division of PEC earlier this year, the team gained access to even more advanced sign-making technology (like PEC’s world-class paint booth, CNC router, and plasma cutter).

What Sadler Sign & Design can do

For nearly four decades, the Sadler team has specialized in designing, fabricating, and installing architectural signage. In particular, they’ve done a lot of corporate display work, tackling everything from storefront signs to large convention banners.

“We acquired Sadler Sign & Design to expand our indoor and outdoor signage offerings,” said PEC Co-Owner Jeff Vroom. “We’ve always been proud to offer high-quality products, so we knew Tim’s elegant vinyl work would fit right in. Plus, vinyl is less costly to work with, which is a plus for our customer base.”

Custom-painted acrylic nameplates with vinyl letters (courtesy of the Sadler division) provided the finishing touch for this directory for the Pella Regional Health Center.

In addition to the high-quality look and affordability, vinyl is a very versatile material. Aluminum, steel, acrylic sheet, and PVC can be cut to nearly any size and shape using the CNC router or plasma cutter. The top-of-the-line spray booth offers a vast range of color options. The result? A whole new world of signage possibilities for PEC customers.

Beyond signage, the Sadler team also brings in-depth knowledge of digital printing to the table. Over the years, they have established themselves as a trusted designer and provider of decals, labels, and graphics for vehicles and industrial machinery. This knowledge will fit right in at PEC; our state-of-the art UV flatbed printer has been creating colorful signage since April 2017.

Who makes up the Sadler Sign & Design team?

  • Tim takes the lead in design, sales, client services, and project quoting. He is also well-versed in code compliance and often helps out with sign installation.
  • Todd Richards also designs signage. He is a graphic technician, digital print specialist, and expert vinyl installer.
  • Greg Dickinson handles digital printing, vinyl finishing, and installation.

Pella Engraving Company Co-Owners Jeff Vroom and Jarid Purvis also play key roles in management and installation, and Cyndi Fynaardt lends a hand in layout work. Customer Service Rep Sam Wallace handles order processing, and Sadler clients get their invoices from Bookkeeper Alyssa Zickel.

 What they’ve been up to … and what’s next!

The Sadler division has been working on several large projects since the summertime transition. Here’s a look at a few of them:

  • On July 19, an EF-3 tornado ripped through the Pella campus of Vermeer Manufacturing, inflicting serious damage. The Sadler division was called in to create signage and banners that would help Vermeer employees find their way around as rebuilding took place.
  • The Central College Athletic Department is rebranding. They have enlisted the Sadler team to create signage and other materials with their new logo.
  • The Sadler division has fabricated new signs for The Cellar Peanut Pub, which has locations in Pella and Newton.
  • They are working with Precision Pulley & Idler on integrating the company’s new logo in its signage, vehicle decals, labels, etc.

“It’s exciting to work in this state-of-the-art setup,” said Tim. “We look forward to continuing to integrate what we do into Pella Engraving Company.”

“Plaques and signs go hand in hand,” added Jeff. “We are eager to introduce the Sadler Sign & Design division to the PEC customer base so it can continue to grow.”

Peanut Pub is nuts about new signage


New signage welcomes patrons to The Cellar Peanut Pub’s Newton location.

Since it’s 2015 move to Pella, The Cellar Peanut Pub has quickly become a favorite hangout for both townies and visitors. It’s almost impossible to imagine Franklin Street without this friendly neighborhood institution and its expert Pubtenders. Now, with a new location in nearby Newton, owner Marty Duffy and his wife, Betsy, are turning their attention to a new project: establishing the Peanut Pub brand.

“With the business growing, I really started to think about our branding,” said Betsy, who handles marketing the pub. “We needed a uniform logo and signage. Thankfully, I knew exactly who to turn to.”

Marty and Betsy reached out to Tim Sadler, head of the Sadler Sign & Design division of Pella Engraving Company. They needed two matching storefront signs featuring the new logo (for the Pella and Newton locations), as well as a double-sided hanging sign to be installed on the side of the Newton pub. A longtime Pella resident himself, Tim was glad to take on the project.

The new logo is a bespectacled and mustachioed peanut, which bears a striking resemblance to Marty. Tim partnered with its creator to design the signs. Then, he Photoshopped their proposed designs onto pictures of both Peanut Pub locations and showed them to Marty and Betsy.

“Tim made sure the plans for the signs followed all city ordinances,” said Betsy. “We were excited to see the finished product.”


The Peanut Pub’s new logo takes center stage—rendered in vivid color with a vinyl printer.

Fabrication started with cutting and assembling the wooden bases of each sign, which were then painted with three coats of solid color stain to make them dark green. Using the digital logo file, Tim’s team printed a full-color Peanut Pub logo for each sign on quarter-inch aluminum. The logos and sign lettering (also quarter-inch aluminum) were then cut out using the PEC plasma cutter and affixed to the wooden bases.

The Sadler Sign & Design team also handled installation and fabricated much of the mounting hardware for each sign. For example, Tim designed and made the ornamental bracket that holds the 4′ x 5′ hanging sign. He then built a scaffold, which allowed him to bolt the sign to the wall. The Sadler Sign & Design team was able to flush-mount the storefront sign in Newton by bolting into the building’s mortar; they used a canopy-mount system to install the sign at the Pella location.

“The work Tim and his team did on our signage is kind of like magic,” said Betsy. “I’m planning to start my own venture soon—a brewery. When that gets off the ground, I won’t go to anyone else for my signage.”

New printer amps up UV flatbed color printing

PEC’s newest piece of equipment offers even more color vibrancy and all the same UV-printing benefits.

A new UV flatbed printer is up and running at Pella Engraving Company.

“The easy-to-use software and reliability are big wins for the PEC team,” said Jarid Purvis, a PEC co-owner. “We’ve found the color quality and vibrancy to also be an upgrade from our previous UV printer.”

PEC often turns to flatbed UV printing as an economical solution for adding color to plaques. Designs are printed directly on materials, like a sheet of aluminum. Then specialized ultra-violet lights instantly dry ink. These aluminum sheets can be cut into almost any shape and mounted to a plaque backing.

Any color is an option with this printer—even white ink on dark backgrounds. Primers and gloss overlays ensure excellent adhesion and durability. The printer also offers an expanded printer area of 24″ x 18″.

“Plaques that use flatbed UV printing to add color offer a contemporary feel and excellent detail reproduction,” said Jarid.

For more information on using flatbed UV color printing for your next plaque, call Pella Engraving at 877-549-5447 or email

Products & Services

Plaques and Awards
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Plaque Personalization Options
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Plaque Display Stakes
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Indoor and Outdoor Signs
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Nameplates, ID Tags, Serial Tags
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Recognition and Donor Walls
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Magnesium Dies
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CNC Routing and Plasma Cutting
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Sandcarved Awards
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Laser Engraving and Laser Marking
Laser engraving is a diverse process that lends itself to both our plaque- and tool-marking capabilities…Read More…
UV Flatbed Printing
Add color to your plaques, awards, and other products with Pella Engraving’s flatbed UV printer. Read More…